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The UK economy has moved into the digital age. This presents new opportunities for British small to medium sized enterprise (SME) owners. kinex outlines five ways small businesses can best use digital technologies in order to raise their business’ bottom line.
Figures quoted by the UK government suggest that the average British consumer now spends roughly £1,500 online every year. In other words, if you sell goods and services online you can tap into a rapidly growing market. You do not have to spend a lot of money or possess vast amounts of technical knowledge to enter the e-commerce market. There are a number of established online platforms such as eBay, which you can use to sell your company’s goods and services online easily and cheaply.
A study from Google shows that three quarters of people are more likely to visit local stores after finding them in search results. Therefore, you will want to ensure potential customers can find your business when they ‘Google’ the products and services you sell. You can list your company on the ‘Google Places for Business’ service, to ensure your business appears prominently in these searches.
An infographic on the Marketing Tech Blog shows that 46% of consumers use social media to make purchasing decisions. In order to reach these customers, ensure your business has accounts on platforms such as like Facebook and Twitter. Do not just set these profiles up and forget about them. Update them with fresh and engaging content to continually draw consumers’ attention to your enterprise.
According to Ofcom, two thirds of Britons now own smartphones. It is wise to ensure that your business’ online assets are smartphone-friendly, so they attract the attention of consumers who utilise these devices every day. The Guardian writes that people are increasingly utilising social media as a customer service channel. You might want to download social media apps to your smartphone, so you can respond to customer enquiries while you’re on the go and in real-time.
Over two thirds of consumers (68%) say that positive reviews make them trust a local business more, according to Brightlocal’s latest Local Consumer Review Survey. The same poll found that 92% of consumers now read online reviews. As an SME owner, it is in your best interest to actively gather and respond to customer reviews. This will show that you are interested in understanding how customers view your business and that you are willing to listen and make changes where appropriate.
People are increasingly using online channels to connect with businesses. Therefore, if you implement measures to improve your company’s digital operations, you can attract new business and promote growth. But you need robust digital infrastructure to grow your business online; this is where kinex can help. We supply the business broadband you can rely on, to ensure your company makes the most of emerging digital technologies.
kinex specialise in looking after you – Britain’s small businesses. We supply all the essential services you rely on at a price you like. And one bill makes the whole thing simple. You get a reliable partner and honest personal service from a team that’s keen to help.