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In the digital age, it is vital that you market your small business on social media. By promoting your business on platforms such as Facebook, Twitter and Instagram, you can connect with your target audience and spread awareness of your brand’s core principles. kinex reviews new Instagram tools aimed at helping small business owners make the popular app.
When it comes to business marketing, pictures are worth a thousand words. Data quoted by Hubspot shows that colour visuals raise a person’s willingness to read content by 80%. Furthermore content with relevant pictures get 94% more views than content without relevant pictures. By including images in your business’ online marketing content, you can increase the effectiveness of your strategy.
Image-driven social media sites such as Instagram and Pinterest are becoming increasingly popular online marketing tools among UK small businesses. With a community of over 300m users, Instagram provides British small company owners with a channel they can use to leverage image-based marketing to reach a vast audience. Instagram has now released a new set of tools which are designed to help small business owners capitalise on the Instagram app.
Marketing publication Campaign Live writes that these new tools are geared towards helping small companies “create a profile, understand insights, and promote themselves” on Instagram. Profiles will be free and companies can specify how they want to be contacted by consumers on Instagram, as well as include directions to their premises.
By utilising the insights information available through these apps, company owners can track their Instagram followers and see which of their posts are popular on the site. Commenting in a blog post, Instagram explained: "By learning more about the behaviour and demographics of your audience, you can create more relevant and timely content.” Company heads will also be able to turn popular posts into ads, as well as choose a specific target audience for these ads, via the app.
Instagram will release these tools globally by the end of 2016, ensuring they become available to UK small business owners. Adding further, the blog noted: “With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear – stand out, get insights and find new customers.”
With the release of these new tools for the Instagram app, UK small business owners will have another way to track consumer trends. This could allow small company heads across the country to harness the power of Instagram more effectively, increasing marketing return on investment. In order to take advantage of useful apps such as Instagram to engage with consumers on the move, companies need first-rate mobile devices. Kinex supplies the outstanding business mobile packages necessary to make the most of apps and market to consumers online, increasing brand awareness.
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